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Actionable insights — The hard art of taking profits

The repeatable analysis behind the call: not what he bought, but how he sells — a profit-taking discipline written so it can be rerun on any big winner.
2026-FEB-20 · Haymaker — Friday POW! · David Hay · ↗ Read on Haymaker · full analysis · article text
How to read this page: each insight is a method — here mostly the sell discipline behind a four-bagger. The boxed line shows how it played out with TSM, GOOG and XOM.

1. Dollar-cost-average out of winners in fixed slices

The repeatable method
  1. Reject the false choice of "sell it all" vs "never sell." Instead, book profits incrementally — a fixed fraction (~25%) of the current position value at each meaningful run-up.
  2. Mirror the entry discipline: ease in on dips, ease out on strength; reinvest a trimmed slice if the stock pulls back to a clear support/breakout level.
  3. Accept you won't catch the top — the goal is "the middle 80%" at materially lower risk of round-tripping the gain.
Here: TSM from ~$84 (2022) to ~$303 — trimmed 25%-at-a-time; the simulated DCA-out returned 215% on the original $12,500 (~46% IRR) and captured nearly the same dollars as buy-and-hold, with less risk.
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2. Use price-to-sales, not just P/E, to know when a winner is expensive

The repeatable method
  1. Don't be reassured by a "reasonable" P/E alone on a high-growth name — a peak-margin P/E can look fine while the stock is wildly extended.
  2. Cross-check the price-to-sales ratio against the name's own 5-year history; an extreme P/S "leaves scant room for disappointment" even when the P/E looks okay.
  3. When both the company is dominant and the P/S is at a multi-year extreme, treat it as a sell/trim signal, not a buy.
Here: TSM's P/E ~20 "is not outrageous," but 13× sales "is way up there" — the basis for trimming despite its wafer-etching dominance.
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3. Re-screen old "value" winners — a value stock that re-rated is no longer a value stock

The repeatable method
  1. Periodically re-run the valuation on names you originally bought as cheap — the original thesis expires once they re-rate.
  2. If a formerly cheap name now trades richly on P/S and P/E, downgrade it to trim regardless of how good the business is.
  3. Treat the whole sector as a warning when even its traditional value names are fully priced.
Here: GOOG (~$140 → ~$315) and XOM are now "very spendy"; "even the long-despised energy sector contains fully- to over-priced names."
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4. Let pervasive over-valuation set a portfolio-level cash target

The repeatable method
  1. Scan many of your holdings' valuation charts at once — when "so many" look extended, that's a portfolio signal, not a single-name one.
  2. Respond at the portfolio level: raise a deliberate cash buffer (here 20–25%) by harvesting the most-extended winners first.
  3. Keep selling rational, not reflexive — "don't look a gift stock in the mouth": harvest the gain rather than refusing to sell a winner.
Here: the breadth of expensive charts (TSM/GOOG/XOM) "concerns us… considerably" — the reason to raise up to 20–25% cash.
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5. Buy the multi-year breakout; trim into the subsequent parabola

The repeatable method
  1. Enter on a penetration of long-term overhead resistance (the "upside range expansion") — extend the chart window (six years vs the usual five) if needed to capture the level.
  2. Ride the breakout, but as the move accelerates well past the base, switch from add to trim — the breakout that justified the buy doesn't justify holding at any price.
Here: TSM's early-2024 six-year breakout was the buy signal (~$133); by ~$200 and again at ~$303 the same chart called for harvesting, not adding.
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6. Sell tax-aware — prefer trimming inside tax-deferred accounts

The repeatable method
  1. Recognize the cost of the discipline: incremental trimming on the way up generates taxable gains in a taxable account.
  2. Where possible, run the trim-as-you-go process inside a tax-deferred account (e.g. an IRA rollover) to keep the after-tax result close to the gross.
  3. Factor the tax drag into the sell decision rather than letting it become a reason never to sell.
Here: the DCA-out matched buy-and-hold dollars ($36,652 on the original 119 shares) "unless these moves were made inside of a tax-deferred account" — taxes are the cost of the discipline.
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Methods distilled from the paid Haymaker newsletter (text in transcript.txt) for personal study. Not investment advice. © Haymaker / David Hay for source material.