← David Hay hub  ·  Research hub  ·  Research library

David Hay — Haymaker Daily: There's No Place Like Home (if you can afford one)

A macro/housing-affordability Daily: it now takes ~5× median household income to buy a median-priced home and mortgage payments consume ~35% of median income (vs a ~20% 1984–2021 norm) — a core driver of the "K-shaped" economy, with builder margins slashed by the subsidies used to move product.
2026-JUL-01 · Haymaker (Substack newsletter, paid) · The Haymaker Team / David Hay · Haymaker Daily · ↗ Read · article text
One-line take: A macro Daily on America's housing unaffordability. The median-home-to-income ratio is back to ~5× (down from the 5.8× 2022 peak but well above the 4.7× 2007-bubble top); monthly mortgage payments now eat ~35% of median household income, versus a ~20% norm from 1984 to 2021. New-home prices ran from ~$296k (2016) to ~$425k (+44%) and existing from ~$240k to ~$429k (+79%) — and the two have converged, which Haymaker reads as evidence of the heavy buyer subsidies builders are using to move inventory. Those subsidies have slashed the leading homebuilders' margins by one-third to one-half — he names D.R. Horton and Lennar illustratively (and notes, without naming it, that "the leading ETF comprised of these companies" is still within 10% of an all-time high and double its late-2022 level). Add surging home-insurance premiums (+21% 2021–24) and the average buyer's age soaring from 29 (1980) to 40 today, and it's a textbook K-shaped / two-speed economy problem policymakers seem unable to fix — with regulatory red tape the one lever he flags for reform. DHI and LEN are named only illustratively (as the margin case study), not as stance calls.

1. Stocks & names mentioned

TickerNameResearchViewWhat he saidAt
DHID.R. HortonQT · SA · STK · FANeutralNamed illustratively (not a stance call) as one of the "leading homebuilders like D.R. Horton and Lennar" whose profit margins have been slashed by one-third to one-half by the buyer subsidies builders are using to move product as new- and existing-home prices converge. A margin case study for the affordability thesis, not a rated pick.read
LENLennarQT · SA · STK · FANeutralNamed illustratively alongside D.R. Horton as a "leading homebuilder" whose margins have been cut one-third to one-half by the subsidies used to move product. A passing example in the housing-affordability argument, not a rated call.read

"View" is Haymaker's stance in this post; DHI and LEN are Neutral because they are named only illustratively — as the case study for how buyer subsidies have compressed builder margins — not as buy/sell calls. Referenced only (no ticker): "the leading ETF comprised of these companies" (an unnamed homebuilder ETF, said to be within 10% of an all-time high and double its late-2022 level) — deliberately not assigned a ticker; the Consumer Federation of America and G&F / Mac Overton (secondary source) are cited references, not securities. Research: QT Qualtrim · SA Seeking Alpha · STK Stock Analysis.

2. Talking points

The headline: a median home now costs ~5× median income

Mortgage payments have jumped from ~20% to ~35% of income

Prices ran hard — and new vs existing have converged

The subsidy cost: builder margins cut one-third to one-half

Insurance is the other affordability squeeze

The social cost: the average buyer is now 40

The verdict: a K-shaped economy and a red-tape lever

3. In plain English

A jargon-free note on the two names — both mentioned only as illustrations, not as buy/sell calls. (Companion to the table above; renders on each ticker's consolidated page.)

DHI — D.R. Horton Neutral (illustrative)

D.R. Horton is the largest US homebuilder. Haymaker isn't rating the stock here — he uses it (with Lennar) to make a point: because homes have gotten so unaffordable, builders are effectively paying to close sales (buying down mortgage rates, throwing in incentives), and that has cut their profit per home by roughly a third to a half. Interestingly, he notes the homebuilder stocks/ETF have held near record highs anyway, so the market isn't yet pricing that margin squeeze as a problem.

LEN — Lennar Neutral (illustrative)

Lennar is another of the largest US homebuilders, named alongside D.R. Horton purely as an example of the same margin squeeze — the discounts and rate buy-downs needed to move houses in a market where a typical home costs about five times a typical family's income have chopped builder margins by one-third to one-half. Not a stance on Lennar's shares.


Summary derived from the paid Haymaker newsletter (text in transcript.txt) for personal study. Not investment advice. © Haymaker / David Hay for source material.