← David Hay hub  ·  Research hub  ·  Research library

David Hay — Never, ever sell...?

"Bull markets are born on pessimism, grown on skepticism, mature on optimism, and die on euphoria." — Templeton.
2026-JUN-02 · Haymaker (paid Substack — Haymaker Daily) · David Hay / The Haymaker Team · ↗ Read original · transcript
One-line take: A talking-points-led caution daily. Hay invokes Templeton's sentiment cycle (bull markets "die on euphoria") to question the one-decision "only need to buy / never sell" zeitgeist. The early-1970s Nifty Fifty mania worked for years, then led to enormous losses amid narrow leadership, geopolitical risk and an energy shortage — and several "invulnerable" names later imploded (Polaroid, Eastman Kodak, Avon, Revlon, Simplicity Patterns), with even Xerox (XRX) now "appears to be vectoring toward Chapter 11." The constructive flip side, as in 1973: a multitude of equities at modest valuations — the ignored value names, particularly essential-commodity producers, performed admirably over the rest of that disastrous decade. (Only XRX is tradable today and tabled below; Polaroid/Kodak/Avon/Revlon as historically-bankrupt one-decision names are cautionary references, not picks.)

1. Stocks & names mentioned

TickerNameResearchViewWhat he saidAt
XRXXerox HoldingsQT · SA · STK · FANegativeA former Nifty-Fifty "invulnerable" great that "now appears to be vectoring toward Chapter 11" — the cautionary live example of the one-decision myth, alongside historically-bankrupt Polaroid/Kodak/Avon/Revlon/Simplicity Patterns.read

2. Talking points

Templeton's sentiment cycle

The one-decision (Nifty Fifty) parallel

"Invulnerable" names that imploded

The constructive flip side — value, especially commodity producers

3. In plain English

XRX — Xerox Holdings Negative

Xerox is Hay's cautionary tale, not a recommendation. In the early 1970s, Xerox was one of the "Nifty Fifty" — a group of blue-chip stocks investors believed you could buy and never sell because they'd dominate forever. Many of those "can't-lose" names later collapsed (Polaroid, Kodak, Avon, Revlon all eventually went bankrupt), and Xerox itself, Hay says, now looks like it's heading toward bankruptcy (Chapter 11).

The point is about the dangerous "never sell" mood in today's market: companies that feel invulnerable can still fail, so blindly holding forever is risky — especially when only a handful of stocks are leading the market higher. His constructive flip side is to rotate toward cheap, ignored value stocks (especially producers of essential commodities), which is what worked after the Nifty Fifty unraveled in the 1970s.


Summary & excerpts derived from the paid Haymaker Substack post (saved text in transcript.txt) for personal study. Not investment advice. © Haymaker / David Hay for source material.