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Actionable insights — Has Terry Smith lost his mind?!

Reading a strategy change for its constraint rather than its argument, separating flow-driven performance from skill, and measuring who actually sets the marginal price.
2026-JUL-21 · Compounding Quality (Substack) · guest author: TJ Terwilliger · read ↗ · full analysis · transcript
How to read this page: no securities are analysed here, so every reusable item is about market structure and about reading other managers. The most transferable of them is the first: when a disciplined investor changes method, find the constraint before evaluating the reasoning. Written post, so no timestamps.

1. When a disciplined manager changes method, look for the constraint before the argument

The repeatable method
  1. Write down the manager's stated principles as they were before the change, so the size of the deviation is measurable rather than impressionistic.
  2. Read the change announcement for the reason given. Separate "I now believe X" from "I can no longer do Y."
  3. Identify the binding constraint: redemptions, mandate, fee structure, career risk, fund vehicle. An open-ended fund's constraint is almost always flows.
  4. Ask whether that constraint applies to you. If it does not, the manager's conclusion does not transfer even when the analysis does.
  5. Only then judge the timing — a forced change made after the losing period is nearly always made late.
Here: Fundsmith's three rules were Buy Good Companies, Don't Overpay, Do Nothing — and "in the first six months of 2026, he turned over more than 50% of his portfolio." The reason is stated as a constraint, not a conviction: "a buy and hold strategy can only work if you are not subject to flows, and we are… there will be little point being proved right about the dangers of passive or momentum investment after our Fund has closed."
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2. Decompose relative performance into flows and skill before concluding anything about the manager

The repeatable method
  1. Compare the index against the average manager, not against the best or worst. If both hold broadly similar businesses, a large gap needs an explanation beyond fees.
  2. Quantify the fee difference. Anything the fee cannot explain is a candidate for a flow effect.
  3. Chart cumulative flows into and out of each vehicle type and look for the date the performance lines separate.
  4. If the separation coincides with the flow reversal rather than with any change in the underlying businesses, treat part of the gap as mechanical.
  5. Conclude carefully: mechanical gaps can persist for years and can also reverse, so this is a reason to expect volatility in relative performance, not a prediction.
Here: "Vanguard's UK All Share tracker has made 66% over five years, trouncing the average UK equity fund's return of just 32%" — a gap far too wide for fees. The S&P 500 and hedge funds "run close together until somewhere in 2012 or 2013," which is also when active inflows peaked and began to decline.
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3. Measure who sets the marginal price — share of volume, not share of assets

The repeatable method
  1. Distinguish two different statistics: who owns the shares, and who is doing today's trading. Ownership is a stock; price-setting is a flow.
  2. Find the share-of-volume number (exchange operators publish it) and compare it with the historical figure to establish direction.
  3. Classify the dominant traders by price sensitivity. Index funds, ETFs and quant momentum strategies transact on flows and rules, not on valuation.
  4. Conclude what that implies for the price discovery of names you own: less anchoring to fundamentals, larger moves on flow events, longer divergences.
  5. Convert it into an expectation rather than a trade — expect valuation gaps to close slowly and to widen further before they do.
Here: "whilst AUM in index funds is now more than 60%, in terms of volume of trades, active fund managers are an even smaller minority than this implies. According to Cboe Global Markets, having been 80% of trades in the 1990s, active funds share of trades is now down to just 10%."
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4. Reason about a price move through the order book, not through the narrative

The repeatable method
  1. Remember that a quoted price is only the last point at which a buyer and a seller both gave in — not a valuation.
  2. For any large move, ask which side was impatient and why. Forced buyers and forced sellers move prices far more than opinions do.
  3. Ask how thin the other side is. A modest flow into a market with few willing sellers produces a large price move, and vice versa.
  4. Apply this to your own orders: when you are the impatient side, you are paying for the immediacy.
Here: the order-book primer — "there are a lot of people willing to buy at $37.37. But the lowest price anyone is willing to sell is $37.38. As a result, no transaction will take place" — extended to index funds, which "don't care about price. They simply buy or sell based on money flowing in or out."
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5. Find the founding assumption of a popular strategy and check whether it still holds

The repeatable method
  1. Trace a widely accepted strategy back to the argument its originator actually made, including the conditions they assumed.
  2. Write those conditions down as testable statements.
  3. Test each against current data. A strategy can remain sensible while the reason it worked has quietly been replaced.
  4. If a founding condition has inverted, say so plainly and consider what second-order effects follow — without assuming the strategy immediately stops working.
Here: "When Jack Bogle introduced index funds, the idea was simple. Index funds would stay small and benefit from the research done by professional stock pickers. At the time, active investors made up almost the entire market. But that's no longer true… Today, passive funds manage more than 60% of all assets under management. This has never happened before."
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6. Treat a respected manager's style capitulation as a sentiment reading on that style

The repeatable method
  1. Keep a short list of managers who genuinely embody the style you follow, and note when any of them publicly abandons a core rule.
  2. Date the capitulation against the style's cumulative underperformance — capitulation clusters near the end of a drawdown because that is when the pressure peaks.
  3. Do not act on it as a timing signal on its own; combine it with independent evidence such as relative valuations and factor spreads.
  4. Record your own reasoning at the same moment so you can audit later whether you were steady or merely stubborn.
Here: "I think the move Fundsmith made is strange. They are switching from quality to momentum right now. They might be making the switch at exactly the wrong time" — written a week after this source's own letter warning subscribers against exactly that switch, and against a backdrop of quality being "the worst-performing factor of 2026 so far."
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Methods distilled from the archived Compounding Quality post for personal study. Not investment advice.