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Spencer Jakab — Auto Parts Retailers Can Turn the Corner

The best consumer stocks since the financial crisis have stalled on higher rates and gasoline — but in 2008–09 the same squeeze first hurt, then turned into years of repair demand as the fleet aged. Not 2008 bargains, but time to start kicking the tires.
2026-SEP-21 · WSJ Markets A.M. newsletter · by Spencer Jakab · written article (8 min listen) · Read ↗ · transcript · actionable insights
One-line take: O'Reilly (ORLY) — up close to 5,000% since the financial crisis, ahead of Apple — and AutoZone (AZO) have been hit by rising rates and gasoline prices; AZO is down 31% in a year and reports tomorrow, likely echoing the downbeat message from ORLY and Advance Auto Parts (AAP). Jakab calls that "a hopeful pattern": in 2008–09 lower-income customers deferred maintenance first, then repair demand surged as new cars became unaffordable and the fleet aged (AZO's best comps came in 2009, 2011, 2020, 2021), and heavy buybacks at depressed prices compounded it — AZO and ORLY beat the S&P 500 by 161% and 128% from the recession's start through 2011. Today's economy is healthier and the stocks sit at only modest premiums to their 10-year price/forward-sales averages, so it's not a 2008 bargain — but "time to start kicking the tires." (A columnist's newsletter — stances reflect how each name is framed in the piece.)

1. Stocks & names mentioned

A written WSJ Markets A.M. newsletter (no video), so the "At" column links to the article. The auto-parts retailers carry the column's argued view; AAPL and WMT are benchmarks, and the "Stocks I'm Watching" items (INTC, SMCI, AMD, PSKY, WBD, Société Générale, COIN, HOOD, MSTR), the One Big Chart item (LEU) and a reading-list link (DIS) are tabled as Neutral news mentions. Research legend: QT Qualtrim · SA Seeking Alpha · STK Stock Analysis.

TickerNameResearchViewWhat the article saidAt
ORLYO'Reilly AutomotiveQT · SA · STK · FAPositiveThe best consumer stock since the financial crisis — up close to 5,000%, eclipsing Apple — on smart financial stewardship and a resilient model; rates and gas prices have stalled it, but deferred maintenance historically turns into demand as the fleet ages, it has repurchased more than half its shares, and it beat the S&P 500 by 128% from the 2008 recession start through 2011. Now at a modest premium to its 10-year price/forward-sales average: "time to start kicking the tires."read ↗
AZOAutoZoneQT · SA · STK · FAPositiveDown 31% over the past year and reporting tomorrow, likely echoing peers' downbeat message — which Jakab calls "a hopeful pattern": its best same-store-sales years (2009, 2011, 2020, 2021) came when car sales were lousy; it has bought back about three-quarters of its shares since FY2007 and beat the S&P 500 by 161% from the recession start through 2011. Not as cheap as 2008 (a modest premium to its 10-year price/forward-sales average), but time to start kicking the tires.read ↗
AAPAdvance Auto PartsQT · SA · STK · FANeutralNamed only as a peer — the competitor (with O'Reilly) whose downbeat message AutoZone is expected to echo; one of the three parts stocks that were down ~30% on average by fall 2008. No separate view argued.read ↗
AAPLAppleQT · SA · STK · FANeutralUsed as the control case rather than a pick — the stock most would guess as the best consumer performer since the financial crisis (first iPhone launched as the recession began), yet eclipsed by O'Reilly.read ↗
WMTWalmartQT · SA · STK · FANeutralCited as evidence, not a stance — in fall 2008 Walmart shares were up for the year while the three auto-parts stocks were down ~30%: food is a necessity first, spark plugs eventually.read ↗
INTCIntelQT · SA · STK · FANeutralNews mention ("Stocks I'm Watching"): higher premarket as the AI trade keeps finding strength after a rally that began again last week.read ↗
SMCISuper Micro ComputerQT · SA · STK · FANeutralNews mention ("Stocks I'm Watching"): server designers higher as the AI trade continues to find strength.read ↗
AMDAdvanced Micro DevicesQT · SA · STK · FANeutralNews mention ("Stocks I'm Watching"): chip makers higher as the AI trade keeps finding strength after last week's renewed rally.read ↗
PSKYParamount SkydanceQT · SA · STK · FANeutralNews mention ("Stocks I'm Watching"): +5% premarket as Paramount and a coalition of states suing to block its $81 billion Warner merger work toward a possible settlement — a $1.5 billion Paramount investment in California production on the table (WSJ report).read ↗
WBDWarner Bros. DiscoveryQT · SA · STK · FANeutralNews mention ("Stocks I'm Watching"): up more than 7% premarket on the reported settlement talks that could clear Paramount's $81 billion takeover.read ↗
GLE.PASociété GénéraleSA · STKNeutralNews mention ("Stocks I'm Watching"): the French bank targets cost cuts in a plan to boost profitability through the end of the decade, including wider use of AI; shares rose about 3%.read ↗
COINCoinbase GlobalQT · SA · STK · FANeutralNews mention ("Stocks I'm Watching"): crypto-linked stocks rewarded as bitcoin surges to nearly $84,000, its highest level since January.read ↗
HOODRobinhood MarketsQT · SA · STK · FANeutralNews mention ("Stocks I'm Watching"): among the crypto-tied stocks rising as bitcoin nears $84,000.read ↗
MSTRStrategyQT · SA · STK · FANeutralNews mention ("Stocks I'm Watching"): the bitcoin-hoarding firm led the crypto-stock gains, rising more than 6% as bitcoin neared $84,000.read ↗
LEUCentrus EnergyQT · SA · STK · FANeutralReferenced only in the "One Big Chart" teaser: only two companies, both in Europe, hold uranium-enrichment capacity outside Russia and China; the American challenger hopes to disrupt that order and "could be a safer way" to bet on the nuclear renaissance. A teaser line, not an argued call (contrast the 2026-SEP-17 column, which lumped it with the too-hot nuclear cohort).read ↗
DISWalt DisneyQT · SA · STK · FANeutralPassing mention — a "What I'm Reading" link: Disney is defying a summer slump in the theme-park industry with more promotions and package deals.read ↗

2. Key points

The open — risk-on into a diplomacy week

The auto-parts paradox

The stall — rates and gasoline

The 2008–09 playbook

Repair demand runs inverse to car sales

Buybacks compound the turn

Why it's not 2008 — and the call

Stocks I'm Watching

One Big Chart — uranium enrichment

What he's reading & markets history

3. In plain English

A jargon-free summary of how each auto-parts name is framed in the column. (Plain-language companion to the table above; renders on the ticker's consolidated page.)

ORLY — O'Reilly Automotive Positive

O'Reilly runs a chain of auto-parts stores that sell to both do-it-yourself drivers and repair shops. Over the years since the 2008 financial crisis it has been an astonishing stock — up close to 5,000%, more even than Apple — not because people buy more cars, but because the business is steady and management spends its spare cash wisely, especially buying back its own shares (it has retired more than half of them), which makes each remaining share worth more.

Lately higher interest rates and pricier gasoline have squeezed its lower-income customers, who put off car repairs. Jakab's point is that this happened before: in 2008 the parts stocks fell first, then did very well as people who couldn't afford a new car kept fixing their old one. The stock isn't a screaming bargain — it trades a bit above its 10-year average valuation — but he thinks it's time to start looking.

AZO — AutoZone Positive

AutoZone is O'Reilly's closest rival and has done almost as well since the financial crisis. Its stock has fallen 31% in the past year, and it reports results tomorrow, probably with a gloomy message like its competitors'. Counterintuitively, its best years for store sales have come when new-car sales were bad — in 2009, 2011, 2020 and 2021 — because an older fleet needs more parts (cars 4–11 years old are the sweet spot).

AutoZone is an extreme buyer of its own stock, having retired about three-quarters of its shares since 2007; buying back shares when the price is low gives even more benefit. From the 2008 recession through 2011 it beat the S&P 500 by 161%. The economy is healthier now and the stock is not as cheap as it was then, so Jakab's advice is measured: not a bargain yet, but worth kicking the tires.


Summary derived from Spencer Jakab's WSJ Markets A.M. newsletter (a structured digest is saved in transcript.txt; the piece itself is copyrighted and not reproduced in full) for personal study. Not investment advice. © The Wall Street Journal / Dow Jones for source material.