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Steve Eisman — Stock Picking in Difficult Times with George Noble

"You do the sum of the parts. It's kind of funny. I come up with the same numbers for both Tesla and SpaceX. You're talking somewhere in the neighborhood of 30, $40, $50 a share. Since you're in a good mood, I'll give you 60… So, I think they're both outstanding shorts." — George Noble
2026-SEP-21 · The Real Eisman Playbook — Ep 76 · Steve Eisman with George Noble (ex-Fidelity PM, podcaster & Substack newsletter writer) · 50:52 · ▶ Watch · transcript · actionable insights
One-line take: two ex-fund managers turned podcasters agree on almost everything, and the guest is the more bearish of the two. George Noble (recorded ~Sep 2 — "right here, right now, on September 2nd, 2026" — published Sep 21) calls Scott Bessent's attempt to hold down long rates a Norman Lamont moment: "open mouth operations" without the firepower, against $40T of debt — Eisman: "trying to kill a whale with a BB gun." Both see a regime change: the market overestimated inflation until ~2021 and has underestimated it since 2022 "because we have fiscal dominance," while AI debt issuance crowds out Treasuries (Eisman: rates "probably 40 basis points lower" without it). On AI, Noble's test is "show me the ROI": Nvidia having to fund OpenAI with a $250B package "tells me all I need to know"; Julien Garran puts the malinvestment at 24× the dot-com; Eisman's chain runs Nvidia → hyperscalers → OpenAI + Anthropic (70% of hyperscaler AI revenue), with OpenAI "in trouble," Anthropic in better shape and racing to file its S-1 before token maxing shows up in the numbers, and Nvidia's 70% of receivables from five accounts "very frightening." Noble explains the yen carry trade for Eisman (Mrs. Watanabe buying AvalonBay for yield plus a rising dollar), Robin Brooks' debt/GDP chart (JGB 10-year just over 4% "really should be around 7%"), a 10-year-forward US 10-year near 6%, and the US swap line that let Japan defend the yen without selling Treasuries — "this is total insanity." His coinage: "narrative dominance" — stories plus the passive bid mean "there's no price discovery." Positions: short SpaceX (float unlocking from ~5% to 20–25%, +7% every few weeks; Starlink worth $200–300B, SOTP $30–60/share vs ~$140 and a $1.7T cap) and short Tesla (US sales −26% in July, capex to $30B for AI, robotaxi worth "800 million not 800 billion"); his only Substack stock pick, Southwest (Jan), is down a few percent after Hormuz. What is rowed: names with a view or a concrete fact; the guest's views are Noble's own, Eisman's are marked. Not rowed: Global Crossing (historical, bankrupt), StockX (a joke), xAI/Grok (inside SpaceX), Kimi K3 and "Valerie" (garbled rival labs), Elliott Management, Fidelity, and the Upwork and Webroot sponsor reads (18:01–20:57).

1. Stocks & names mentioned

Ep 76 (published Sep 21, recorded ~Sep 2) — stance reflects how each name was framed in this episode (not a price rating). Noble's positions are his own (his Substack/public shorts); Eisman's are marked as his. Research: QT Qualtrim · SA Seeking Alpha · STK Stock Analysis.

TickerNameResearchViewWhat was saidAt
LUVSouthwest AirlinesQT · SA · STK · FAPositiveNoble's first Substack report (January) and "the only stock I recommend" that has gone down ("we're 11 for 12"): "a good story. It's cheap. They don't make any money. Elliot Management's involved. They're getting rid of the middle seat. They're going to charge for bags… if they earned half of what United or Delta made, it would be big stock." Then Hormuz and oil "derailed" it — "down a few %. No big deal." Recommendation still standing; not an Eisman view.37:11
AnthropicAnthropic (private)NeutralEisman: with OpenAI it is ~70% of hyperscaler AI revenue (25–35% of total cloud revenue); "anthropic is going to go public… they need to get their S1 out fast because token maxing is ending" — they want to list on second-quarter numbers "with token max as at its peak," not third. "But they're in better shape regardless. They're in better shape than open AI." The ecosystem still hangs on both.17:35
AVBAvalonBay CommunitiesQT · SA · STK · FANeutralPassing mention — used only as the example in the yen carry-trade explainer: a Japanese saver changes yen into dollars and buys "Avalon Bay" for the yield; if the REIT rises 10% and the dollar rises 10%, "you just made 20%… What could go wrong?" No view on the stock.26:02
UALUnited AirlinesQT · SA · STK · FANeutralNamed only as a peer — the profit benchmark in Noble's Southwest pitch: "if they earned half of what United or Delta made, it would be big stock." No view on United.37:27
DALDelta Air LinesQT · SA · STK · FANeutralNamed only as a peer — with United, the earnings yardstick for Southwest: "half of what United or Delta made." No view on Delta.37:27
METAMeta PlatformsQT · SA · STK · FANeutralPassing mention — a joke about model names: the best name out there "except for meta's model is called Llama, which is great." No view on Meta.14:47
SPCXSpaceXQT · SA · STK · FANegativeNoble is short ("we shorted the stock publicly" — a May report with ~2M views on X, before the IPO; "still down meaningfully from where I shorted it"): "It's built to fail." Beyond "90 times revenues," the new point is the lock-up: the float went "from 5% of shares… to 20 or 25%," with "every few weeks 7% more" unlocking, and "if nothing changes fundamentally… stock's going to go down." It is "really an AI play… with a rocket thing attached" ($22T of the $29T TAM is AI) — "a third tier AI company." Sum of the parts: Starlink $200–300B, the AI arm "a fraction" of the $200–250B paid, rockets "cool" — "300 billion, 400 billion, 500 billion" vs a $1.7T cap; fair value $30–60/share vs ~$140. Eisman on data centers in space: "whether you're in the sun, it's really really hot."40:02
TSLATeslaQT · SA · STK · FANegativeNoble is short: "sales are imploding" — US sales "in the months of July were down 26%," Europe and China down, and Q3 laps last year's pre-buying ahead of the credit removal, so "the third quarter is going to be a disaster." Capex goes from ~$6–8B to "30 billion this year" for AI, so Tesla is "going seriously cash flow negative" while it "never earn[s] their cost of capital." Robotaxi (Gordon Johnson's Austin data, rides per million people extrapolated to 350M): "800 million not 800 billion." SOTP "$30, $40, $50 a share… I'll give you 60" vs ~$360; the stock is "unchanged over 5 years." "Outstanding shorts," both, jammed into the S&P by passive buying.44:48
NVDANVIDIAQT · SA · STK · FANegativeSkeptical framing from both. Eisman: revenue "up over 100%," but in the 10-Q "70% of accounts receivable is from five accounts… the largest company on planet Earth basically 70% of its revenue comes from five customers is very frightening" — and if lenders thought these were good credits "they'd make loans, but they're not doing it." Noble: "the fact that Nvidia has to announce… $250 billion package for Open AI to fund what they're doing… tells me all I need to know" — "funny money." No position stated here (Eisman was still "less long," Aug 28).23:32
OpenAIOpenAI (private)NegativeEisman: the whole ecosystem "is dependent upon two companies who lose — to say that they lose billions is a euphemism — and one of them I think is in trouble, which is open AI." / Noble: "Totally agree." Nvidia's $250B funding package for it is Noble's proof the ROI isn't there; the circular financing "tells me that there's probably something wrong" (Eisman) — it only works "if by some miracle anthropic and open AI became insanely profitable."17:11
SOFISoFi TechnologiesQT · SA · STK · FANegativeNoble's example of narrative dominance in financials: "some crappy alternative lender… some crappy BNPL lender and the loan loss reserve is way too low and it's on six times book for a financial" — at FrontPoint "you'd be pulling your hair out… Oh, but you don't understand. This is SoFi." A disparaging valuation call, not a stated short.36:27

2. Talking points

0:04 A fellow asset manager turned podcaster

1:20 "Weeks go by and years happen" — when macro matters

2:57 Bessent has no good move

4:00 AI debt is crowding out Treasuries

5:03 Stop staring at monthly CPI — the regime changed

8:03 A whale with a BB gun

9:26 "Not the Scott Bessent I once knew"

11:28 Bessent as Norman Lamont

13:22 AI: "show me the ROI"

15:06 24× the dot-com malinvestment

16:26 Eisman's chain: two labs hold it up

21:00 Role reversal: the homebuilder that lends to its buyers

23:32 Nvidia: 70% of receivables from five accounts

24:22 Dollar-yen explained: the widowmaker and Mrs. Watanabe

26:56 Robin Brooks' chart: JGBs should yield ~7%

29:20 The money that built the Nasdaq could go home

31:29 The swap line: "total insanity"

33:45 Investors want stories, not analysis

35:06 "Narrative dominance"

37:11 Southwest, and the one-page report

39:03 When capital costs something, stock pickers matter again

39:43 SpaceX: shorts at trillion-dollar scale, and the float

42:10 The public short, and "a third tier AI company"

44:48 Tesla: sales imploding, capex exploding

47:49 Japan in the '80s, and five flat years

49:09 Eisman's wrap

3. In plain English

A jargon-free summary of the view on each name — what it is and why it is framed that way. (Plain-language companion to the table above; renders on each ticker's consolidated page.)

LUV — Southwest Airlines Positive

Southwest is a big US airline that currently earns almost nothing. George Noble recommended it in January as a turnaround: the stock was cheap, the activist fund Elliott Management was pushing for change, and the airline was changing long-standing habits, such as starting to charge for checked bags and, as Noble put it, "getting rid of the middle seat."

His point is that if Southwest earned even half as much as United or Delta, the stock would be worth much more. Then the conflict around the Strait of Hormuz pushed oil (jet fuel) up, and the stock slipped a few percent. He still calls it a good story; it is his only losing pick so far.

Anthropic Neutral

Anthropic, maker of the Claude AI models, is private but expected to list soon. Eisman thinks it is in better shape than OpenAI, but notes that the two labs together supply most of the AI revenue at the big cloud companies, so the whole AI chain leans on both of them.

His timing point: the recent surge in AI usage ("token maxing") is fading. He expects Anthropic to rush its listing paperwork out so investors see the strong spring numbers, before the weaker summer quarter is reported.

SPCX — SpaceX Negative

George Noble is betting SpaceX's stock falls. At about $140 a share the company is valued near $1.7 trillion. Adding up the parts, he gets far less: the Starlink satellite-internet business is perhaps $200–300 billion, the AI business it bought (xAI/Grok) is worth a fraction of what was paid, and rockets are impressive but don't close the gap. His estimate is $30–60 a share.

His near-term reason is supply of stock. At the IPO only about 5% of shares could be traded, so a little buying pushed the price up. Early investors are now being allowed to sell in steps (about 7% more every few weeks), and many need to, because the holding has become too big for them. More shares for sale with nothing else changing usually means a lower price. He also says the story mostly rests on AI and long-range promises (asteroid mining, data centers in space) that can't be checked.

TSLA — Tesla Negative

Noble is also short Tesla. The car business is shrinking: US sales fell about 26% in July, Europe and China are down, and this quarter is compared with last year's rush to buy before the EV tax credit ended. At the same time Tesla plans to raise capital spending from about $6–8 billion to around $30 billion, mostly on AI, so it will burn cash.

Most of Tesla's value rests on robotaxis. Using the ride numbers from the Austin trial, scaled to the whole US population, Noble values that business at about $800 million, not the hundreds of billions the stock implies. He puts Tesla at $30–60 a share, against roughly $360, and points out the stock has gone nowhere in five years despite the hype.

NVDA — NVIDIA Negative

NVIDIA makes the chips that power AI, and its sales doubled. Both men see warning signs in how that is happening. Eisman notes that five customers owe NVIDIA 70% of its unpaid bills, so it depends on a handful of buyers. Noble notes that NVIDIA announced a $250 billion financing package for OpenAI, one of those buyers: in effect NVIDIA helps pay for its own chips.

When a supplier has to fund its customers, and banks aren't rushing to lend to those customers, it suggests the demand isn't paying for itself yet. Neither says he is betting against the stock here. It is a warning about the quality of the growth.

OpenAI Negative

OpenAI, maker of ChatGPT, loses billions of dollars a year and depends on raising new money. Eisman thinks it is in trouble, and Noble agrees. Its main chip supplier had to offer it a huge funding package, and money flowing in circles between suppliers and customers only works if the AI labs eventually become very profitable. Because the cloud companies and NVIDIA depend so heavily on OpenAI and Anthropic, trouble at OpenAI would spread through the whole AI industry.

SOFI — SoFi Technologies Negative

SoFi is an online lender and bank. Noble uses it as an example of a stock that runs on its story: in his view it is a consumer lender (including "buy now, pay later" loans) with too little set aside for bad loans, yet its shares trade at about six times the value of its net assets. For a lender, that is very expensive. A skeptical short seller would balk, but fans say "you don't understand, this is SoFi." It is a critical view, not a stated bet against it.


Summary derived from the public YouTube video (transcript in transcript.txt) for personal study. Speaker attribution is inferred from context; auto-captions do not label speakers. Not investment advice. © The Real Eisman Playbook / Steve Eisman for source material.