Steve Eisman — Stock Picking in Difficult Times with George Noble
"You do the sum of the parts. It's kind of funny. I come up with the same numbers for both Tesla and SpaceX. You're talking somewhere in the neighborhood of 30, $40, $50 a share. Since you're in a good mood, I'll give you 60… So, I think they're both outstanding shorts." — George Noble
One-line take: two ex-fund managers turned podcasters agree on almost everything, and the guest is the more bearish of the two. George Noble (recorded ~Sep 2 — "right here, right now, on September 2nd, 2026" — published Sep 21) calls Scott Bessent's attempt to hold down long rates a Norman Lamont moment: "open mouth operations" without the firepower, against $40T of debt — Eisman: "trying to kill a whale with a BB gun." Both see a regime change: the market overestimated inflation until ~2021 and has underestimated it since 2022 "because we have fiscal dominance," while AI debt issuance crowds out Treasuries (Eisman: rates "probably 40 basis points lower" without it). On AI, Noble's test is "show me the ROI": Nvidia having to fund OpenAI with a $250B package "tells me all I need to know"; Julien Garran puts the malinvestment at 24× the dot-com; Eisman's chain runs Nvidia → hyperscalers → OpenAI + Anthropic (70% of hyperscaler AI revenue), with OpenAI "in trouble," Anthropic in better shape and racing to file its S-1 before token maxing shows up in the numbers, and Nvidia's 70% of receivables from five accounts "very frightening." Noble explains the yen carry trade for Eisman (Mrs. Watanabe buying AvalonBay for yield plus a rising dollar), Robin Brooks' debt/GDP chart (JGB 10-year just over 4% "really should be around 7%"), a 10-year-forward US 10-year near 6%, and the US swap line that let Japan defend the yen without selling Treasuries — "this is total insanity." His coinage: "narrative dominance" — stories plus the passive bid mean "there's no price discovery." Positions: short SpaceX (float unlocking from ~5% to 20–25%, +7% every few weeks; Starlink worth $200–300B, SOTP $30–60/share vs ~$140 and a $1.7T cap) and short Tesla (US sales −26% in July, capex to $30B for AI, robotaxi worth "800 million not 800 billion"); his only Substack stock pick, Southwest (Jan), is down a few percent after Hormuz. What is rowed: names with a view or a concrete fact; the guest's views are Noble's own, Eisman's are marked. Not rowed: Global Crossing (historical, bankrupt), StockX (a joke), xAI/Grok (inside SpaceX), Kimi K3 and "Valerie" (garbled rival labs), Elliott Management, Fidelity, and the Upwork and Webroot sponsor reads (18:01–20:57).
1. Stocks & names mentioned
Ep 76 (published Sep 21, recorded ~Sep 2) — stance reflects how each name was framed in this episode (not a price rating). Noble's positions are his own (his Substack/public shorts); Eisman's are marked as his. Research: QT Qualtrim · SA Seeking Alpha · STK Stock Analysis.
| Ticker | Name | Research | View | What was said | At |
| LUV | Southwest Airlines | QT · SA · STK · FA | Positive | Noble's first Substack report (January) and "the only stock I recommend" that has gone down ("we're 11 for 12"): "a good story. It's cheap. They don't make any money. Elliot Management's involved. They're getting rid of the middle seat. They're going to charge for bags… if they earned half of what United or Delta made, it would be big stock." Then Hormuz and oil "derailed" it — "down a few %. No big deal." Recommendation still standing; not an Eisman view. | 37:11 |
| Anthropic | Anthropic (private) | — | Neutral | Eisman: with OpenAI it is ~70% of hyperscaler AI revenue (25–35% of total cloud revenue); "anthropic is going to go public… they need to get their S1 out fast because token maxing is ending" — they want to list on second-quarter numbers "with token max as at its peak," not third. "But they're in better shape regardless. They're in better shape than open AI." The ecosystem still hangs on both. | 17:35 |
| AVB | AvalonBay Communities | QT · SA · STK · FA | Neutral | Passing mention — used only as the example in the yen carry-trade explainer: a Japanese saver changes yen into dollars and buys "Avalon Bay" for the yield; if the REIT rises 10% and the dollar rises 10%, "you just made 20%… What could go wrong?" No view on the stock. | 26:02 |
| UAL | United Airlines | QT · SA · STK · FA | Neutral | Named only as a peer — the profit benchmark in Noble's Southwest pitch: "if they earned half of what United or Delta made, it would be big stock." No view on United. | 37:27 |
| DAL | Delta Air Lines | QT · SA · STK · FA | Neutral | Named only as a peer — with United, the earnings yardstick for Southwest: "half of what United or Delta made." No view on Delta. | 37:27 |
| META | Meta Platforms | QT · SA · STK · FA | Neutral | Passing mention — a joke about model names: the best name out there "except for meta's model is called Llama, which is great." No view on Meta. | 14:47 |
| SPCX | SpaceX | QT · SA · STK · FA | Negative | Noble is short ("we shorted the stock publicly" — a May report with ~2M views on X, before the IPO; "still down meaningfully from where I shorted it"): "It's built to fail." Beyond "90 times revenues," the new point is the lock-up: the float went "from 5% of shares… to 20 or 25%," with "every few weeks 7% more" unlocking, and "if nothing changes fundamentally… stock's going to go down." It is "really an AI play… with a rocket thing attached" ($22T of the $29T TAM is AI) — "a third tier AI company." Sum of the parts: Starlink $200–300B, the AI arm "a fraction" of the $200–250B paid, rockets "cool" — "300 billion, 400 billion, 500 billion" vs a $1.7T cap; fair value $30–60/share vs ~$140. Eisman on data centers in space: "whether you're in the sun, it's really really hot." | 40:02 |
| TSLA | Tesla | QT · SA · STK · FA | Negative | Noble is short: "sales are imploding" — US sales "in the months of July were down 26%," Europe and China down, and Q3 laps last year's pre-buying ahead of the credit removal, so "the third quarter is going to be a disaster." Capex goes from ~$6–8B to "30 billion this year" for AI, so Tesla is "going seriously cash flow negative" while it "never earn[s] their cost of capital." Robotaxi (Gordon Johnson's Austin data, rides per million people extrapolated to 350M): "800 million not 800 billion." SOTP "$30, $40, $50 a share… I'll give you 60" vs ~$360; the stock is "unchanged over 5 years." "Outstanding shorts," both, jammed into the S&P by passive buying. | 44:48 |
| NVDA | NVIDIA | QT · SA · STK · FA | Negative | Skeptical framing from both. Eisman: revenue "up over 100%," but in the 10-Q "70% of accounts receivable is from five accounts… the largest company on planet Earth basically 70% of its revenue comes from five customers is very frightening" — and if lenders thought these were good credits "they'd make loans, but they're not doing it." Noble: "the fact that Nvidia has to announce… $250 billion package for Open AI to fund what they're doing… tells me all I need to know" — "funny money." No position stated here (Eisman was still "less long," Aug 28). | 23:32 |
| OpenAI | OpenAI (private) | — | Negative | Eisman: the whole ecosystem "is dependent upon two companies who lose — to say that they lose billions is a euphemism — and one of them I think is in trouble, which is open AI." / Noble: "Totally agree." Nvidia's $250B funding package for it is Noble's proof the ROI isn't there; the circular financing "tells me that there's probably something wrong" (Eisman) — it only works "if by some miracle anthropic and open AI became insanely profitable." | 17:11 |
| SOFI | SoFi Technologies | QT · SA · STK · FA | Negative | Noble's example of narrative dominance in financials: "some crappy alternative lender… some crappy BNPL lender and the loan loss reserve is way too low and it's on six times book for a financial" — at FrontPoint "you'd be pulling your hair out… Oh, but you don't understand. This is SoFi." A disparaging valuation call, not a stated short. | 36:27 |
2. Talking points
0:04 A fellow asset manager turned podcaster
- Noble ran money at Fidelity and now podcasts and writes a Substack newsletter — "kind of like me." A return guest.
1:20 "Weeks go by and years happen" — when macro matters
- Noble opens with Lenin's line: we are in one of the weeks where years happen (oil, AI, the deficit). Stock pickers can ignore macro when it's quiet; "when you have a gale force hurricane in your face… it's hopeless."
- His framework, credited to "Michael Cananter" (probably Michael Kantrowitz): most stocks' behaviour is a mix of factor influences — rates up or down, the dollar up or down, the economy slowing or accelerating.
2:57 Bessent has no good move
- Asked what advice he'd give the Treasury Secretary: "resign." Eisman: like chess, "in a position where you have no move." The accumulated deficits are bipartisan.
4:00 AI debt is crowding out Treasuries
- Eisman: "the explosion in debt issuance from AI is… crowding out treasuries"; without the AI story, "rates would probably be 40 basis points lower. I just made that number up." Noble's email phrase: "capex boom meets runaway deficits."
5:03 Stop staring at monthly CPI — the regime changed
- Noble likes Truflation, but mocks the "macro yentas" fixated on a CPI of 3.8 vs 3.6: "they're totally missing the plot."
- Post-GFC, printing "didn't really matter," almost enough to make MMT look legit. Now, per Louis-Vincent Gave, policy acts differently with "binding constraints" — stimulus meets bottlenecks and becomes "real inflation."
- Credited to Jim Bianco: the market overestimated inflation until ~2021 and "since 2022… has been constantly underestimating inflation because we have fiscal dominance." Noble's Yale senior paper found forward markets predict rates badly — "no better than the weatherman."
8:03 A whale with a BB gun
- Eisman: upward pressure on rates is "mostly because of AI, not so much the deficit"; against $40T of debt, Treasury buying "is like trying to kill a whale with a BB gun." If rates hit 5% in weeks, "his credibility is shot."
- Noble: it's already happening — rates dipped "for a millisecond" and are "meaningfully higher now."
9:26 "Not the Scott Bessent I once knew"
- A former institutional salesperson who covered Bessent's hedge fund is "shaking his head": at first carrying water for Trump, now he seems to believe it — "the smugness, the arrogance, and… the incompetence." In a pickup game of Bessent vs Druckenmiller, "I know who I'm going with."
- Noble's charge: the statements on oil through the Strait and gas prices are "one exaggeration… after another."
11:28 Bessent as Norman Lamont
- The role reversal: Bessent worked for Soros when Soros and Druckenmiller broke the Bank of England; now he is the official defending "an artificial rate" — and "when there's a wrong price, markets have a way of attacking." (Noble: as a 28-year-old junior, Bessent "had nothing to do with" that trade.)
- Without firepower it's "open mouth operations," and intervention "only really works when the fundamentals are with you."
13:22 AI: "show me the ROI"
- "It's all being funded with funny money": Nvidia's $250B package for OpenAI "tells me all I need to know." The AI boom is ".com and subprime all merged in one."
- Models leapfrog weekly (50% faster, 50% cheaper; Chinese models "95% less"); people "in the weeds" miss that "AI is set up to fail."
15:06 24× the dot-com malinvestment
- Julien Garran (MacroStrategy Partnership) puts AI malinvestment at "24 times what we saw during .com." Noble sees a narrow application ("maybe the market's worth 50 or hundred billion dollars"), with the Chinese model "good enough for 95% of us at 95% less cost."
- Peter Berezin (BCA): the 1999–2000 internet bulls were right — traffic compounded 43% a year for 25 years — and it "didn't stop Global Crossing and all the rest of them from going bankrupt."
16:26 Eisman's chain: two labs hold it up
- Nvidia selling chips and hyperscalers buying them is fine; "where it starts to get squishy" is that ~70% of hyperscaler AI revenue is OpenAI + Anthropic, 25–35% of total cloud revenue.
- OpenAI "is in trouble"; Anthropic needs its S-1 out "fast because token maxing is ending," to list on peak second-quarter numbers — but it is "in better shape than open AI."
- (18:01–20:57: Upwork and Webroot sponsor reads.)
21:00 Role reversal: the homebuilder that lends to its buyers
- Noble puts Eisman in the hot seat: a builder lending to buyers at 0–1% when mortgages cost 7%, not accruing the difference, and booking it all as income — "this car crash" is the AI related-party picture.
- Eisman: "the circular financing kind of drives me crazy," but if the labs became "insanely profitable, it wouldn't matter"; it "just tells me that there's probably something wrong." You wouldn't "blindly say oh look at the earnings, look at the PE."
23:32 Nvidia: 70% of receivables from five accounts
- Eisman: why has almost no one but "a few substackers" commented? Revenue +100%, yet five accounts are 70% of receivables — "very frightening."
- Noble: if lenders thought these were good credits "they'd make loans, but they're not doing it… They're nervous."
24:22 Dollar-yen explained: the widowmaker and Mrs. Watanabe
- Eisman's "mental block." Noble: shorting JGBs was "the widowmaker trade" for years (it has finally worked); the yen "continues to go from weakness to weakness."
- The carry trade: a Japanese life insurer or "Mrs. Watanabe" earning ~0.5% at home buys US assets (e.g. AvalonBay) for the yield — and a rising dollar doubles the gain. The yen went from 80 to 160.
26:56 Robin Brooks' chart: JGBs should yield ~7%
- Brooks plots debt/GDP against borrowing costs: Switzerland and Sweden low, Europe mid, the US higher, Japan highest. Japan's 10-year "just crossed 4% for the first time in 30 years. It really should be around 7%." (US debt/GDP ~125–130%, 10-year 4.8%; Japan ~240%, though ~130% net of domestic holdings.)
- Forward markets aren't infallible, but "the market right now is saying 10 years forward the 10-year US rate is at 6%" — a comment on "the sustainability of the path that we're on," and "the Japanese are going to get there first."
29:20 The money that built the Nasdaq could go home
- US bonds and the Nasdaq "benefited enormously from an influx of money from abroad" — Japan, and European pensions with outsized US-tech allocations.
- The 10-year JGB–Treasury gap has narrowed to ~180bp; "at some point… could be tomorrow, could be 5 years from now," Japan says "bring the money home." It is caught between a falling yen (rice prices, inflation) and higher rates on its own debt — and as the world's largest creditor, its choice matters.
31:29 The swap line: "total insanity"
- Japan spent ~$95B intervening in one week. To buy yen it would sell dollar assets — Treasuries ("nice bond market you got there…"). Instead the US "set up a swap line": Bessent lent Japan the dollars. Eisman: "Now I understand."
- Japan has been selling Treasuries for a while, China for years; asset seizures after 2022, tax and trade policy put foreigners off "at a time when we need their funding more than ever." So "who's going to buy the bonds?"
33:45 Investors want stories, not analysis
- David Einhorn says his model no longer works; Jeff Vinik found people "just want to know the narrative." Eisman: Game of Thrones' finale — what motivates people? "Stories." Guy Adami: people "want to be told a story that'll make them feel good."
35:06 "Narrative dominance"
- Noble's coinage (dated Sep 2): the stock-market counterpart to fiscal dominance — "Don't tell me about the fundamentals… Tell me a story." Add the passive bid for index heavyweights and "there's no price discovery," which "creates threats and opportunities."
- "More money than fools" makes a bull market. Example: a BNPL lender with too-low reserves at six times book — "Oh, but you don't understand. This is SoFi."
37:11 Southwest, and the one-page report
- Noble's Substack is "11 for 12"; the miss is Southwest (cheap, Elliott, bag fees, no middle seat), derailed by Hormuz and oil — "down a few %."
- He revived Fidelity's six-to-eight-page "investment community reports" (SWOT, statements, catalysts, insider buying) at three or four pages; subscribers asked for one: "Give me a story and a page."
39:03 When capital costs something, stock pickers matter again
- At a zero cost of capital "pigs fly"; once it matters, lenders will say "show us the economics of this data center."
39:43 SpaceX: shorts at trillion-dollar scale, and the float
- "I've never seen such shorts at scale" — $1.7T and $1.4T caps. SpaceX is "built to fail": beyond 90× revenue, the float is rising from ~5% to 20–25%, with 7% more every few weeks. Endowments and family offices that bought at $200–800B valuations "have to sell."
- A "Cathie Wood type of story": predictions too far out to disprove (asteroid mining). Data centers in space are "ridiculous" — Eisman: in the sun "it's really really hot."
42:10 The public short, and "a third tier AI company"
- Noble's May report (~2M views on X) came before the IPO; "check back with me at year end or the end of next year… others speculate, we invest."
- The S-1's $29T TAM is $22T AI: "a weak AI company… with a rocket thing attached." Starlink $200–300B; the AI arm worth "a fraction" of the $200–250B paid in stock; total "300… 500 billion" vs $1.7T.
44:48 Tesla: sales imploding, capex exploding
- US sales −26% in July (Gordon Johnson's data), Europe and China down; Q3 laps last year's pre-buying. Capex from ~$6–8B to $30B for AI; "seriously cash flow negative"; ROE never above the cost of capital.
- Robotaxi in geofenced Austin: rides per million people extrapolated nationally value it at "800 million not 800 billion." Optimus "a complete freaking joke."
- SOTP for both Tesla and SpaceX: $30–60 a share, vs ~$360 and ~$140.
47:49 Japan in the '80s, and five flat years
- Both were "jam[med]… into the S&P" — like Japan's momentum market (60× earnings, banks at 100× earnings); once "the worm turned," avoiding those and indexing the rest won.
- Tesla's price is "unchanged over 5 years… a function of liquidity and narrative. And I think the clock's about to strike 12."
49:09 Eisman's wrap
- Bessent's rate repression is "a complete waste of time" against $40T; rising Japanese rates might make Japanese institutions and retail "sell dollar assets"; Noble "may be more negative on AI than I am"; he is short SpaceX (worth "200 to 300 billion" vs $1.7T) and Tesla, where the falling auto sales were "the most interesting data point."
3. In plain English
A jargon-free summary of the view on each name — what it is and why it is framed that way. (Plain-language companion to the table above; renders on each ticker's consolidated page.)
LUV — Southwest Airlines Positive
Southwest is a big US airline that currently earns almost nothing. George Noble recommended it in January as a turnaround: the stock was cheap, the activist fund Elliott Management was pushing for change, and the airline was changing long-standing habits, such as starting to charge for checked bags and, as Noble put it, "getting rid of the middle seat."
His point is that if Southwest earned even half as much as United or Delta, the stock would be worth much more. Then the conflict around the Strait of Hormuz pushed oil (jet fuel) up, and the stock slipped a few percent. He still calls it a good story; it is his only losing pick so far.
Anthropic Neutral
Anthropic, maker of the Claude AI models, is private but expected to list soon. Eisman thinks it is in better shape than OpenAI, but notes that the two labs together supply most of the AI revenue at the big cloud companies, so the whole AI chain leans on both of them.
His timing point: the recent surge in AI usage ("token maxing") is fading. He expects Anthropic to rush its listing paperwork out so investors see the strong spring numbers, before the weaker summer quarter is reported.
SPCX — SpaceX Negative
George Noble is betting SpaceX's stock falls. At about $140 a share the company is valued near $1.7 trillion. Adding up the parts, he gets far less: the Starlink satellite-internet business is perhaps $200–300 billion, the AI business it bought (xAI/Grok) is worth a fraction of what was paid, and rockets are impressive but don't close the gap. His estimate is $30–60 a share.
His near-term reason is supply of stock. At the IPO only about 5% of shares could be traded, so a little buying pushed the price up. Early investors are now being allowed to sell in steps (about 7% more every few weeks), and many need to, because the holding has become too big for them. More shares for sale with nothing else changing usually means a lower price. He also says the story mostly rests on AI and long-range promises (asteroid mining, data centers in space) that can't be checked.
TSLA — Tesla Negative
Noble is also short Tesla. The car business is shrinking: US sales fell about 26% in July, Europe and China are down, and this quarter is compared with last year's rush to buy before the EV tax credit ended. At the same time Tesla plans to raise capital spending from about $6–8 billion to around $30 billion, mostly on AI, so it will burn cash.
Most of Tesla's value rests on robotaxis. Using the ride numbers from the Austin trial, scaled to the whole US population, Noble values that business at about $800 million, not the hundreds of billions the stock implies. He puts Tesla at $30–60 a share, against roughly $360, and points out the stock has gone nowhere in five years despite the hype.
NVDA — NVIDIA Negative
NVIDIA makes the chips that power AI, and its sales doubled. Both men see warning signs in how that is happening. Eisman notes that five customers owe NVIDIA 70% of its unpaid bills, so it depends on a handful of buyers. Noble notes that NVIDIA announced a $250 billion financing package for OpenAI, one of those buyers: in effect NVIDIA helps pay for its own chips.
When a supplier has to fund its customers, and banks aren't rushing to lend to those customers, it suggests the demand isn't paying for itself yet. Neither says he is betting against the stock here. It is a warning about the quality of the growth.
OpenAI Negative
OpenAI, maker of ChatGPT, loses billions of dollars a year and depends on raising new money. Eisman thinks it is in trouble, and Noble agrees. Its main chip supplier had to offer it a huge funding package, and money flowing in circles between suppliers and customers only works if the AI labs eventually become very profitable. Because the cloud companies and NVIDIA depend so heavily on OpenAI and Anthropic, trouble at OpenAI would spread through the whole AI industry.
SOFI — SoFi Technologies Negative
SoFi is an online lender and bank. Noble uses it as an example of a stock that runs on its story: in his view it is a consumer lender (including "buy now, pay later" loans) with too little set aside for bad loans, yet its shares trade at about six times the value of its net assets. For a lender, that is very expensive. A skeptical short seller would balk, but fans say "you don't understand, this is SoFi." It is a critical view, not a stated bet against it.
Summary derived from the public YouTube video (transcript in transcript.txt) for personal study. Speaker attribution is inferred from context; auto-captions do not label speakers. Not investment advice. © The Real Eisman Playbook / Steve Eisman for source material.