In short: Half of Brown's "best stocks in the market" spotlight — a Halo name (his low-tech, simple-product theme: "not everything in the Halo theme is heavy assets like trucks. Sometimes we're talking about coffee or chocolate or sugar. In this case, soft drinks and caffeine") that has never left the list since being added on February 9th. The stat: "over the last 25 years, Monster Beverage is the single best performing stock in the entire S&P 500. If you put $2,000 in the name in 2001, it would be worth about $23 million today. That's a 230,000% return. I don't suggest that'll repeat — however, this stock is still on fire." The fundamentals: Q2 net sales +20.2% to $2.5B, with Latin America +56%, China +62%, India +84% — "people are just still discovering the product all over the world." The levels: testing the 50-day around 47; "the line in the sand for traders is 41 — that's the top of the post-earnings gap"; the investor stop gets more room, "down to the 200-day, which is 35." The name split two-for-one on August 11th. Structural note: Coca-Cola has owned 19½% of Monster since a $2B stake in 2015 — "not only are both these companies doing well, they're actually business partners."
Monster sells energy drinks. It is also, over the last 25 years, the best-performing stock in the entire S&P 500 — $2,000 invested in 2001 would be about $23 million today. Josh Brown flags that history mainly to say it will not repeat, and then makes the current case on the current numbers.
Those numbers are still growing fast for a drinks company: sales up 20% last quarter, with Latin America up 56%, China up 62% and India up 84%. The growth is coming from people outside the US discovering the product for the first time, which is a much longer runway than squeezing more cans into an existing market.
He gives two exit levels rather than one, which is the practical part. For a trader, the line is 41 — the top of the price gap the stock jumped through after its last earnings report; falling back through it means the post-earnings buyers are gone. For a long-term investor he allows more room, down to the 200-day average price around 35. One housekeeping note: the shares split two-for-one on August 11, so older price charts will look different. And Coca-Cola has owned about 19.5% of Monster since 2015 — the two companies are partners, not just peers.
In short: "The best consumer-staple trade right now is not Costco or Walmart — it's Monster Beverage." His preferred staples name as the warehouse clubs break down on valuation.
Monster makes energy drinks. Terranova's call is comparative: within the defensive "consumer staples" group, he says the best name to own right now is not the warehouse clubs (Costco, Walmart) that have started to roll over on valuation — "it's Monster Beverage." So if you want staples exposure, he'd rotate into Monster rather than the crowded, richly-valued retailers.
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