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MTN · Vail Resorts $139.84 +2.09 (+1.51%) 2026-SEP-18 12:49 EST

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2026-JUN-13 · App Economy Insights · App Economy Insights (Substack newsletter) · Negativeinsight · read ↗ · source page ↗$136.50

In short: The worst-positioned name this week — its worst season on record (Rockies snowfall 55% below the 30-yr average), skier visits −16%, spring pass sales −10% units; the full-year outlook was lowered for the second time and Resort EBITDA guide cut to ~$745M. A weather-driven cyclical leaning on a $106M cost-savings plan and the $2.22 dividend while planning a "normal" next season.

In plain English

Vail Resorts (which trades under the ticker MTN) owns ski mountains and sells the Epic Pass. Its business lives and dies by snow, and this was the worst season on record — snowfall in the Rockies came in 55% below the 30-year average. Fewer people could ski, so skier visits fell 16%, and — worryingly for next year — advance pass sales for the 2026/27 season are already down 10% in units. The company had to cut its full-year profit outlook for the second time, lowering its resort EBITDA guide to about $745 million.

The reason this is a "cyclical" to watch rather than a broken business: weather mean-reverts. One terrible season doesn't change the long-run economics, and management is leaning on a $106 million cost-cutting plan to cushion the blow, keeping its $2.22 dividend and planning for a "normal" next season (Australian pass sales are even up ~26%). But the read is cautious: when the core driver (snow) fails and pass pre-sales soften, the downside is real until conditions normalize.

SOD $136.50 (open 2026-JUN-12)

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