In short: Named as one of Zeta's agency customers "desperately trying to figure out ways to add value or add ROI on advertising spend." Customer reference, not a stance.
55:21So really they have been very good at optimizing companies advertising budgets and figuring out there's a lot of companies right now that don't necessarily trust the hyperscalers like the Metas and the Google's with all their proprietary data. So Zeta comes in and they show you how to optimize your proprietary data, marry it with their data, right? And then use agents and new AI tools and again it's got clean balance sheet.
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