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Actionable insights — the cheap lead-gen marketplaces

The repeatable analysis behind the picks: not what he bought, but how he found it — written so the process can be rerun later on different names.
2026-MAR-11 · Haymaker webinar (recorded MAR 3) · Sy Jacobs · host David Hay · ↗ Read on Haymaker · full analysis · transcript
How to read this page: each insight is a method — the trigger that put him onto an idea, the steps that turned it into a position, and the signal to watch when re-running it. The boxed line shows how it played out in this appearance. (This was an audio webinar with no timestamps, so the deep-links point to the post.)

1. The "double-cheap" cyclical screen — low price-to-sales AND low PE at once

The repeatable method
  1. In a cyclical industry, don't lead with the PE — earnings swing too much, so a high PE at the trough and a low PE at the peak are both traps. Anchor on price-to-sales instead, which is far steadier across the cycle.
  2. The classic buy signal is a low price-to-sales while the PE is optically high (depressed trough earnings). The rarer, stronger signal — the "double win" — is when BOTH price-to-sales and PE are low at the same time, which usually means the market has simply abandoned the name.
  3. Treat valuation as the "cherry on top," not the thesis. Get excited about the fundamentals turning first; let the cheapness be the margin of safety, not the reason.
Here: the lead-gen names (QNST ~4× EV/EBITDA, EVER 3.7× cash flow, MAX 5–6×) screen low on both price-to-sales and PE just as their businesses inflect — David Hay's "double win… quite unusual."
Watch for

2. Buy operating leverage at the cyclical trough — but only with a secular tailwind underneath

The repeatable method
  1. Inside a recovering cycle, find the operating-leveraged way to play it — the smaller, asset-light supplier whose profits swing far more than the big incumbent's when volumes return (more upside than owning the incumbent directly).
  2. Demand a second, non-cyclical growth driver underneath it, so you're not just renting a cycle. The ideal is a multi-decade secular shift that keeps compounding regardless of where the cycle sits.
  3. Time the entry to the cyclical trough (depressed stocks, brakes-on demand) while the secular driver is visibly accelerating — both winds at your back at once.
Here: lead-gen marketplaces are the operating-leveraged play on the auto-insurance up-cycle, sitting on a 20-year demographic shift (Gen X/Y/Z buying insurance online, never via a live agent) — "a super cycle… going to last another 20" years.
Watch for

3. The AI-victim / AI-neutral / AI-winner triage — find the crushed-but-fine companies

The repeatable method
  1. Start from the observation that AI/LLM fear has indiscriminately crushed a long list of fine companies — so the inefficiency is in sorting them, not in the fear itself.
  2. For each beaten-down name ask: is it an AI victim (disintermediated/disrupted), AI neutral (AI neither helps nor hurts), or an AI winner (AI makes it more valuable)? Buy the neutral and the winners that the market has mis-sorted as victims.
  3. Cross-check the company's own words: read the recent earnings calls where management answers the AI-threat question directly, and weigh whether the threat is real or a narrative spillover from an unrelated scare (e.g. the "software/SaaS" de-rating).
Here: the lead-gen names "got lumped in with the software and SaaS scare, but it's so different" — Sy reclassifies them as AI beneficiaries (LLM price-comparisons become a new lead source), making them mis-sorted "AI victims."
Watch for

4. The regulatory / proprietary-data moat test — can an LLM actually disintermediate this?

The repeatable method
  1. When the fear is "LLMs will disintermediate them," check whether the critical input is actually obtainable by an LLM. If the value sits in proprietary, closely-guarded data or pricing, the LLM can't replicate it.
  2. Look for a structural lock: state/federal regulation, trade secrecy, or a counterparty (here the carriers) with a strong incentive to keep its "secret sauce" off any public utility — and regulators who agree.
  3. Then flip the question: if the LLM can't replace the chokepoint, does the LLM instead feed it? A new top-of-funnel source of demand is a tailwind, not a threat.
Here: carriers won't expose their state-regulated, decades-honed pricing algorithms to an LLM, and "state regulators wouldn't want that either" — so LLMs become "an ally," delivering qualified leads the exchanges are uniquely licensed to bind.
Watch for

5. Hunt orphan stocks by mapping who covers them (and who doesn't)

The repeatable method
  1. For an unloved small-cap, list the sell-side analysts covering it and what desk they sit on (tech/internet, business services, financials, insurance).
  2. An "orphan" is a name covered by the wrong specialty — IPO'd as one kind of business, but its real economics belong to another sector the covering analysts don't understand (and the right-sector analysts ignore).
  3. That coverage mismatch is the edge: come at it with the correct analytical frame the consensus lacks, and accept that sub-$1B caps with three-to-five analysts will stay mispriced longer.
Here: lead-gen names were taken public as "internet services plays" at big multiples; tech analysts were "dismayed to learn there's an insurance cycle" — so they're covered by neither insurance nor financial-services analysts. Sy comes at them as a financials specialist.
Watch for

6. Score the capital allocator — and ride a disciplined anchor shareholder

The repeatable method
  1. Among similarly cheap names, rank by capital management: who is actually buying back stock at a low multiple versus who is hoarding cash with no plan.
  2. Prefer the one with a disciplined, buyback-minded anchor shareholder on the board — a large, proven serial-repurchaser whose track record signals the cash will be returned at accretive prices.
  3. Where management is hoarding, treat engagement as part of the thesis: push them (directly) to return capital; size the position partly on the odds of that change.
Here: MAX (White Mountains owns 30% + board seat; doubled buyback authorization to $86M) gets a bigger weight than the even-cheaper EVER, which is hoarding cash — so Sy is flying to EverQuote's HQ "to push them to buy back more stock."
Watch for

7. Long/short ambidexterity buys patience

The repeatable method
  1. Run a genuine short book (here ~50%) alongside the longs — own the undervalued/underappreciated, short the overvalued/overappreciated.
  2. Use the opposite book as psychological ballast: holding a multi-year cyclical long is easier when an offsetting short portfolio means a market drawdown isn't pure pain — which lets you wait out the re-rating instead of being shaken out.
  3. Keep the macro footprint small: don't need a market-direction call if the long and short legs are each right on company-specific fundamentals.
Here: Sy holds the lead-gen longs through a frustrating divergence (carriers outperformed) because "being ambidextrous on the long-short side allows you to be a more patient investor."
Watch for

8. Sell discipline — exit when a cyclical re-rates to a "normal" multiple

The repeatable method
  1. Define the exit before you own it: a cheap cyclical is held until the market stops treating it as fully cyclical and re-rates it to the double-digit EV/EBITDA "most companies" get.
  2. The signal to sell is the re-rating, not a price target — once you "can no longer steal them," the asymmetry is gone.
  3. For carriers/incumbents, use a "mission-accomplished" rule: scale out as the cyclical thesis fully plays out (a double from the trough) and rotate proceeds into the names with more upside left.
Here: Sy will sell the lead-gen names "when they trade at double-digit multiples of EBITDA"; he's already trimming PGR and ALL after each roughly doubled — "close to a mission-accomplished situation."
Watch for

9. Validate EBITDA as a proxy only when it ≈ free cash flow

The repeatable method
  1. EBITDA is a flawed shortcut (Buffett's critique) — it adds back real costs. Only trust it as a valuation proxy when the business is asset-light with little interest, depreciation, or amortization.
  2. Confirm by lining up the last reported quarter's EBITDA, free cash flow, and GAAP earnings — if they're within a few million of each other, EBITDA is a fair stand-in for owner earnings.
  3. Watch for the gap re-opening after an acquisition (new amortization), and adjust.
Here: EVER's last quarter showed free cash flow, adjusted EBITDA, and GAAP "very similar" — so its 3.7× EBITDA is genuinely 3.7× cash flow, not an EBITDA mirage.
Watch for

10. The multi-year breakout from a tight range (David Hay's chart screen)

The repeatable method
  1. Screen for stocks emerging from a long, tight trading range into a multi-year breakout — the "dream scenario," strongest when paired with a clear improving fundamental story.
  2. Require the fundamental driver to explain the breakout (e.g. assets/revenue growing fast against a fixed cost base, so margins expand) — chart + story together, not chart alone.
  3. Systematize it: scan for names making multi-year new highs, then hand the shortlist to a sector specialist to pick the ones with the best fundamentals.
Here: Hay opens on SII (Sprott) "coming alive" out of a tight 2023–24 range as its assets grew drastically (hugely accretive to margins); he's now building a ~280-name Bloomberg breakout screen to hand the financials to Sy.
Watch for

Methods distilled from the Haymaker webinar (transcript in transcript.txt) for personal study. Not investment advice. © Haymaker / David Hay & Sy Jacobs for source material.