In short: Referenced only — Sechan (37:35) on the athlete-endorsement race: "Messi's with Adidas and Mbappé's with On now."
In short: Passing reference — named as a World Cup sponsor example (ADR; trades OTC in the US as ADDYY).
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Verbatim excerpts from the public transcripts (auto-pulled at each mention's timestamp, lightly cleaned). Timestamps link into the video; "source page" opens that commentator's full analysis at this row. Click a mention's header line to expand it (one open at a time). For personal study — not investment advice.